What is E-Commerce?

E-Commerce refers to the buying and selling of goods and services digitally. There are two types of general relationships established between the consumer and business, when dealing with online transactions. The main two realationships are Business to Business(B2B) and Business to Consumer(B2C).

What Are the Steps to Get Your Brand Online?

You will need to choose a platform to host your online marketplace. There is a variety of online platforms to choose from. Some of the most commonly used platforms are: Shopify, Magento, Woocommerce, Amazon, EBay, Etsy, Wayfair. We can help you choose the right platform for you needs, as well as set it up.

The first priority is to have your inventory organized/sorted. Its is essential that you obtain all the relevant data about your product beforehand, as you want to ensure it is easy to find and browse when posting it on the platform of your choice.

Before uploading your product, its important to choose an image that will intrigue shoppers to click on your product. Our experts specialize in both Photoshop and Gimp, and are happy to help with all your editing needs.

Once all the required fields are completed and validated, the product can be uploaded to your Content Mangement System(CMS). Panalytica can upload your products to the CMS of your choice.

It’s essential that your products can be easily found on your e-commerce site. Search filters should be simple, relevant, and easy to navigate. By correctly setting up search filters, you enable your company to drive more sales and receive more visitors.

Most E-commerce platforms can be customized to tailor your needs. You will want to ensure your online store is both visually appealing and easy to navigate, as it will directly influence sales and web traffic.

Proper branding and advertising helps your company stand out, in comparison to your competitors. To become more successful as a brand, you will first need to understand and learn more about your target audience. Advertising campaigns that would work best for your company can vary. Our experts can help you narrow down effective marketing strategies.